Concepts, creative direction, storyboards, video direction and copywriting.

Script

Announcer:
“Nearly 20 million adults provide some level of for aging parents and relatives.”

(On-screen graphic with reversed type.  Source: U.S. Dept. of Health and Human Services.)

Announcer:
“If you are caring for a loved one – Home Care Medical will give you peace-of-mind.”
(Home Care Medical Logo spins up on screen.)
(Live footage begins)

Announcer:
“Home Care Medical is a leader in home health products and services.”

Actor One:
“Something as simple as a grab bar has made such a difference in my mother’s life.”
(Live action of daughter touching mother’s shoulder.)

Actor One:
“Now she can use her tub without fear of falling.”
(Pull back to view bathroom setting.)

Actor Two:
“After my husband’s surgery, Home Care medical checked what my insurance would cover.  And, everything was on display.”
(Seated on sofa.  Arm around wife.  Kiss. Scene changes to scooter)

Actor Two:
“Because of Home Care Medical – we’re getting on with life.”

Announcer:
“Home Care Medical.  Getting on with life.”
(screen of location, phone and web address)